The Operator Mindset

I build growth systems. Not decks. Not temporary campaigns.

For over 15 years, I’ve worked across sales, marketing, and commercial operations. What drives me is simple: growth should be structured, measurable, and owned.

I don’t separate strategy from execution. If the GTM model needs rebuilding, I rebuild it. If CRM architecture is unclear, I redesign it. If reporting doesn’t reflect reality, I fix the data. If growth depends on automation, I implement it.

I operate inside the business, not outside it. Technical depth supports commercial clarity. I understand the stack. I build the workflows. I configure the systems. The goal is not technology. The goal is sustained revenue performance.

Growth should run as a system. Clear ownership. Clean data. Continuous execution.

Available Now

How I Work With Companies

Fractional Growth Operator

Embedded growth ownership. I work inside your team to set direction, build systems, and run execution across GTM, RevOps, AI agents, and automation.

Growth Leadership

Open to co-founder and senior growth leadership roles. I take hands-on responsibility for commercial direction, system design, and execution across product, sales, and marketing.

Career Highlights

Founder
LEAP LABORATORY

Fractional growth operator for SaaS companies. Building AI agent systems, automations, and growth infrastructure.

2023 - Present
Growth Lead
HAYPOINT

Leading growth initiatives across multiple portfolio SaaS companies. Acquisition channels, funnel optimization, and AI-driven growth systems.

2025 - 2026
Growth Lead
FIXABLY

Built the marketing engine from scratch. Managed RevOps, Talent Acquisition, and SaaS metrics.

2020 - 2023
Growth Hacking Intern
ICEBREAKER.VC

Rapid experiments for portfolio companies. Validated new markets and acquisition channels.

Mar 2020 - Apr 2020
Project Manager
UPKNOWLEDGE

eLearning VR project management, video production.

2019 - 2020
Store Manager
DNA KAUPPA

Managed retail stores and sales teams. Responsible for results, hiring, and team development. Foundation in B2C sales.

2014 - 2017
Financial Assistant
LASINPUHALTAMO HAKOLA

AR/AP, financial reporting, public tenders and RFP responsives.

2006 - 2021

Skills Matrix

Commercial & Growth

GTM Strategy Pipeline Architecture Pricing & Packaging Experimentation Conversion Optimization Customer Lifecycle

Sales & Revenue

Retail Sales Leadership Telemarketing & Outbound Sales B2B Sales Public Tenders & RFP Responsives Pipeline Management Revenue Target Accountability Customer & Stakeholder Communication

Product & Experience

Product Discovery Requirements Definition UX Design Service Design Customer Journey Mapping Feature Prioritization

Systems & Infrastructure

CRM Architecture RevOps Analytics Attribution Workflow Automation API Integrations Backend Integrations Deployment SQL Fundamentals

Automation & AI Systems

AI Agents Process Automation RAG Systems n8n | Make | Clay OpenClaw LLM APIs

Performance & Creative

Paid Acquisition Creative Strategy Multimedia Graphic Design Performance Creatives

Leadership & Organization

Team Leadership Recruitment & Hiring Outsourcing & Partnerships Project Management Cross-functional Alignment OKRs

Education

Bachelor of Business Administration, BIT, Digital Service Design

Haaga-Helia University of Applied Sciences • Business Information Technology • 2018-2022

Business Information Technology, Digital Media

Oulu University of Applied Sciences • 2006-2010

Volunteering

Growth Hacking Mentor

Herizon • 2020-2023

Creative Head, Board Member

Xes, Helsinki Entrepreneurship Society • 2018-2019

Meeting Area Volunteer

Slush, Helsinki • 2018

Let's Work Together

Whether you need an embedded growth operator, AI agents, or automation systems, let’s talk.

Book Intro Call