GEO (Generative Engine Optimization)
Optimizing content for AI-powered search engines like Google AI Overviews and Perplexity.
Why it matters
Traditional SEO optimizes for keywords. GEO optimizes for AI understanding — structured data, clear definitions, and machine-readable content.
In practice
This glossary is GEO in action: 94 terms with structured definitions, JSON-LD schemas, and clear language — designed to be cited by AI search engines.
Related terms
pSEO (Programmatic SEO)
Search engine optimization through programmatically generated pages at scale.
Structured Data
Machine-readable information embedded in web pages that agents can parse.
JSON-LD
A structured data format for web pages. Tells search engines and agents what a page contains.
llms.txt
A text file at a website's root that tells AI agents what the site contains and offers.