Building a repeatable growth system

The operating cadence, instrumentation, and experimentation engine behind compounding growth.

Compounding growth is the result of three things working together:

  1. Instrumentation you trust
  2. A weekly experimentation cadence
  3. Clear ownership and playbooks

When these are implemented together, teams ship faster, learn more per week, and turn small wins into durable systems.

Instrumentation

Measure the full funnel and name a single focus metric for the current phase. Without this, experiments drift.

Cadence

Run 3–5 experiments per week. Most will be small. A few will move your focus metric. Keep the machine running.

Ownership

Document wins as playbooks. Automate what repeats. Make the win the team’s, not the consultant’s.